ReadWrite1 week agoMarketingTwitch rolls out TikTok-like discovery feed full of short-form clipsTwitch introduces a new discovery feed inspired by TikTok, showcasing short-form content to enhance user experience. [ more ]
The Drum3 months agoMarketingMaking a 2024 marketing plan? Don't bother unless it includes YouTube ShortsYouTube is positioning itself to take on TikTok and Facebook in the battle for social apps. YouTube's Shorts feature is its secret weapon, allowing the platform to create tight-knit subcultures and compete with TikTok and Snapchat. [ more ]
The Drum3 months agoMarketingMaking a 2024 marketing plan? Don't bother unless it includes YouTube ShortsYouTube is positioning itself to take on TikTok and Facebook in the battle for social apps. YouTube's Shorts feature is its secret weapon, allowing the platform to create tight-knit subcultures and compete with TikTok and Snapchat. [ more ]
Lindsey Gamble1 week agoMarketingInstagram Introduces New Subscription Features - Lindsey GambleInstagram introduces new Subscription features to support creators in growing and sustaining Subscriptions. [ more ]
PR Daily1 month agoMarketingLive from Ragan's Social Media Conference: Optimizing your short-form video content - PR DailyBrands should establish an ownable identity to show truthfulness and diversity in their content. On platforms like TikTok, leading with a strong hook is crucial to capture and retain the audience's attention. [ more ]
AdExchanger2 months agoMarketingHow Loop Media Is Looping Advertisers Into Out-Of-Home Streaming | AdExchangerThe company Loop Media shifted its focus from B2C to B2B by offering ad tech for out-of-home streaming TV. Loop Media aims to tap into the largely untapped sector of out-of-home streaming, targeting venues like bars, restaurants, and salons. [ more ]
BuzzFeed1 month agoFrance newsGen Z'ers Are Revealing Why So Many Of Them Are Feeling MiserableShort-form content on social media can negatively impact focus, communication, and overall happiness. Excessive consumption of short gratification activities like TikTok can hinder long-term productivity and genuine connections. [ more ]
www.housingwire.com3 months agoSocial media marketingHow LOs can use short-form video content to connect with Gen ZSocial media is vital for reaching and maintaining the attention of Gen Z homebuyers Short-form content is key when marketing to Gen Z on social media [ more ]
www.nytimes.com3 months agoTech industryMinute-Long Soap Operas Are Here. Is America Ready?Short-form content made for phones is becoming a profitable new way of storytelling. ReelShort is one of the biggest players in this genre, offering melodramatic content in minute-long, vertically shot episodes. [ more ]
Entrepreneur3 months agoGrowth hacking5 Proven Strategies for Boosting Your App Downloads | EntrepreneurDeep dive into audience understanding Focus on creative consistency [ more ]
The Drum3 months agoOnline marketingMaking a 2024 marketing plan? Don't bother unless it includes YouTube ShortsYouTube is positioning itself to take on TikTok and Facebook in the battle for social apps. YouTube's Shorts feature is its secret weapon, allowing the platform to create tight-knit subcultures and compete with TikTok and Snapchat. [ more ]
LogRocket Blog5 months agoCareerLeader Spotlight: The art of ruthless prioritization, with Justin Kim - LogRocket BlogRuthless prioritization and clear strategy are important for saving time later. The product manager role has evolved from being a jack-of-all-trades to more specialized. Video is becoming a more popular way to communicate. [ more ]